Email tracking apps have now resolved a common source of frustration for people. Previously, a common uncertainty was whether or not the recipient, the person you emailed, had actually checked your message. You would often find yourself waiting anxiously, wondering why you hadn’t received a reply yet or worrying that your email might have simply gotten lost in the inbox. Email tracking apps help you determine exactly when a recipient opened your email, when they clicked on it, and provide you with all such relevant information.
Read receipts, link analytics, real-time notifications, and tracking tools assist salespeople in following up, confirming delivery to recipients, and measuring campaign performance. If you want to track emails, you should be aware of these apps. A detailed guide is provided below, covering the best email tracking apps and their benefits.
What is Email Tracking?
Email tracking is a technique that allows you to monitor the emails you send and determine whether or not the recipient has read them. For this reason, it plays a crucial role in making business decisions. Email tracking provides information regarding click rates, location, attachment views, and open rates. This tracking software helps you determine on which date your emails were received by the recipient, and what actions they took regarding them.
This software utilizes tiny image pixels known as web beacons. Email tracking reveals exactly when and where an email was opened. As soon as the recipient opens your email or clicks on an attachment, you receive a notification providing comprehensive details about the email’s activity. Email tracking software is utilized by marketing departments and organizations to boost sales.
Benefits of Email Tracking
The benefits of email tracking are outlined below.
Get unique insights
The most significant benefit of email tracking is the ability to gain unique insights. By tracking precisely when a sent email is opened, when a link is clicked, or when an attachment is viewed, the likelihood of converting potential customers into actual customers is significantly enhanced.
Accurate follow-up
Another major benefit of email tracking is that when you send an email to a contact, you gain insight into how they interact with your content. For instance, if a potential customer opens an email multiple times, it increases the likelihood of them responding.
You get more from your budget
Through email marketing, you can maximize the return on your budget. However, if you initiate an email marketing campaign but fail to track your emails, you may end up incurring unnecessary costs.
Tracking emails becomes essential to ascertain the exact status. Through email tracking, you can keep an eye on emails and proceed with the subsequent steps.
Best Email Tracking Apps to Try
The best email tracking apps you can use are listed below-
Streak
Streak is one of the finest email tracking apps available, proving particularly useful for Gmail users. It is a tracking application that provides comprehensive information regarding the opening and viewing of emails sent by businesses. Integrated directly into the email sidebar, it serves as a hybrid solution combining both email tracking and CRM capabilities. It offers various features and methods that enable you to effectively engage with potential customers and make better-informed decisions.
HubSpot
HubSpot is another email tracking app, ranking among the most popular names in the fields of marketing and sales. It is designed to cater to the specific requirements of businesses. HubSpot’s toolkit includes email tracking capabilities. Specifically, whenever a recipient opens an email, it logs this information onto the contact’s activity stream.
It is also known as a powerful email platform that offers free sales tools, along with email tracking capabilities. In addition to covering other activities such as website page views it provides notifications for real-time activity updates.
Mailtrack
Mailtrack is one of the email tracking apps. This is a Google Chrome plugin that provides the capability to determine when and where an email was opened. It allows you to track an unlimited number of sent emails. With this app, you can also identify which device was used to open your email. As soon as you send an email, a red mark will appear next to the message; once the recipient opens the email, this mark will turn green. This app provides a desktop notification when the recipient opens the email.
Mail Alert
Mail Alert is an email tracking app that facilitates the tracking of countless emails. Through this app, you receive real-time notifications regarding any action taken by the recipient. It enables you to convert potential customers into actual customers. This is a Google Chrome extension that provides tracking capabilities without any branding.
SalesHandy
SalesHandy is an email tracking app that allows you to schedule and track emails for free. This tracking app provides real-time updates whenever a recipient opens your email or takes any related action. It allows for the creation of up to 5 items.
Mailtracker by Hunter.io
Mailtracker is one of the popular email tracking apps, developed by Hunter.io. Its email tracking feature is available as a Google Chrome extension that provides real-time notifications regarding email opens and click-through rates.
MixMax
MixMax is an email-tracking app that, in addition to providing the capability to track when, where, and on which device an email was opened, also enables users to create sales templates, schedule meetings, and track the opening of up to 100 emails.
How to Track an Email
You can track your mail in the following way-
- Establish company guidelines on email tracking practices.
- Install an email tracking app.
- Compose an email.
- Check the “Track” box.
Conclusion
With the advancement of technology, the use of email tracking apps in business continues to rise. These tracking apps play a crucial role by providing vital information. By utilizing these apps, information related to emails can be obtained. With email tracking apps such as MixMax, Mail Alert, Mailtrack, and HubSpot, you no longer have to wait for a response from an unknown lead. You remain informed about exactly what the email recipient has done with the email.
