Summary: 한겨레 The reason Sony fell behind was because it could not keep up with the user needs By Jung Yu gyung I think that Samsung today is a lot like Sony was in the past Consider the fact that before the iPod came around the Walkman was the best selling portable music player The reason Sony fell behind was because it could not keep up with the user needs A former high level executive at Apple delivers criticisms against Samsung in a book about the secrets to his company success The title that former Senior Vice President Jay Elliot gave the foreword to the Korean language edition of his recently published book The Steve Jobs Way iLeadership for a New Generation was To the CEOs at Samsung Elliot who rose to the position of senior vice president over a twenty year career at Apple beginning in 1980 was a trusted associate of southpaw Steve Jobs who called Elliot my left arm In the foreword to the Korean language edition of The Steve Jobs Way released Monday Elliot cited total integration of hardware and software as the reason Apple products have encountered more fans than other brands and said that Samsung has fallen behind in this respect These days people typically give the names Apple and Android when talking about the mobile market Elliot writes But Android is just software Is anyone talking about Samsung and Nokia in this area Do people really want the three dimensional TVs that they e all been working so hard to develop recently Elliot added indicating his skepticism regarding the focus on hardware development Elliot directed criticisms at both Samsung and Microsoft Windows writing No matter how well Samsung makes its hardware the consumer will only find Microsoft Windows on it It even worse with Vista Elliot added Look at the kind of ratings that computers using the Vista operating system have received Elliot also cited as one of Apple strengths the fact a variety of products including the iPod iPhone iPad Mac computers and Apple TV run on the same system and he cited Samsung failure in this regard as a problem area With the same platform there is an effect of saving development costs Elliot notes 8232The development costs for Apple iPad were far lower than what Samsung spent to develop its new smartphone and tablet he added In describing the management of the Apple ecosystem producing a win win situation for development and user alike through features such as iTunes and other applications Elliot warned A company like Samsung should look closely at the way IBM once of the top IT company failed at ecosystem management and gave away the market to Microsoft and other imitators Please direct questions or comments to englishhani hani co kr 공식 SNS 통하니 트위터 미투데이 | 구독신청 한겨레신문 한겨레21 Copyrights ⓒ 한겨레신문사 무단전재 및 재배포 금지 한겨레 The reason Sony fell behind was because it could not keep up with the user needs By Jung Yu gyung I think that Samsung today is a lot like Sony was in the past Consider the fact that before the iPod came around the Walkman was the best selling portable music player The reason Sony fell behind was because it could not keep up with the user needs A former high level executive at Apple delivers criticisms against Samsung in a book about the secrets to his company success The title that former Senior Vice President Jay Elliot gave the foreword to the Korean language edition of his recently published book The Steve Jobs Way iLeadership for a New Generation was To the CEOs at Samsung Elliot who rose to the position of senior vice president over a twenty year career at Apple beginning in 1980 was a trusted associate of southpaw Steve Jobs who called Elliot my left arm In the foreword to the Korean language edition of The Steve Jobs Way released Monday Elliot cited total integration of hardware and software as the reason Apple products have encountered more fans than other brands and said that Samsung has fallen behind in this respect These days people typically give the names Apple and Android when talking about the mobile market Elliot writes But Android is just software Is anyone talking about Samsung and Nokia in this area Do people really want the three dimensional TVs that they e all been working so hard to develop recently Elliot added indicating his skepticism regarding the focus on hardware development Elliot directed criticisms at both Samsung and Microsoft Windows writing No matter how well Samsung makes its hardware the consumer will only find Microsoft Windows on it It even worse with Vista Elliot added Look at the kind of ratings that computers using the Vista operating system have received Elliot also cited as one of Apple strengths the fact a variety of products including the iPod iPhone iPad Mac computers and Apple TV run on the same system and he cited Samsung failure in this regard as a problem area With the same platform there is an effect of saving development costs Elliot notes 8232The development costs for Apple iPad were far lower than what Samsung spent to develop its new smartphone and tablet he added In describing the management of the Apple ecosystem producing a win win situation for development and user alike through features such as iTunes and other applications Elliot warned A company like Samsung should look closely at the way IBM once of the top IT company failed at ecosystem management and gave away the market to Microsoft and other imitators Please direct questions or comments to englishhani hani co kr 공식 SNS 통하니 트위터 미투데이 | 구독신청 한겨레신문 한겨레21 Copyrights ⓒ 한겨레신문사 무단전재 및 재배포 금지
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